Customer Experience Is Essential In Real Estate Marketing

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Let’s say you’re in market for a new home, but you don’t want to do a buyer-broker deal with a local realtor. You might search on Trulia, Redfin, or Zillow. But, when the time comes to see a property, you still need to contact a realtor, even if it’s the listing realtor and not a buyer-broker.

Consumers have definitely benefitted from the disruptions created by web based real estate tech. But, realtors have seen their jobs become more and more difficult every year. If there were as many real estate transactions as there were 20 years ago, the increased volume in showings alone, generated by these web-based-services, would be meaningful. But, real estate transactions have continued to increase as employees and job seekers have had to become more mobile and interest rates have stayed at historic lows. This has led to increase complexity for realtors, many of whom now get hundreds of emails every day.

Enter Amitree, a Bay Area startup whose Folio product automatically sorts emails by transaction for realtors. Literally thousands of realtors have begun using this email plug in since its launch last year, enabling Amitree to see more than 10% of all US real estate transactions. I visited with Amitree Co-Founder and CEO, Jonathan Aizen, to learn how his company is helping realtors provide better service to their clients.

Improving the Customer Experience

Customer Experience, or CX, is top of mind for every brand in the world today. And as we all well know, every realtor is his/her own brand. Folio helps a realtor manage his or her customers’ experience by projecting an image of authority and organization around every step of the home buying process.

Realtors confirm or add all of their key deadlines into the software, which will then schedule reminders for them to keep everyone on track. The best part is that these reminders aren’t only going to the agent – he or she can set them up so that the homebuyers and the seller’s agent receive the reminders as well. It builds an automatic communication channel between realtor and client, so that the client knows about upcoming deadlines and can reach out with any additional questions.

Agents are also turning to platforms like Agentology to improve customer experience by cutting down their response times to initial inquiries. The platform’s immediate lead qualification occurs within 5 minutes of the first inquiry, matching prospects to the ideal agent and creating opportunities for valuable human-to-human interaction.